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Shazly Jayasekara

E-commerce Manager & Digital Marketing Specialist

Sri Lanka–based e-commerce and marketing professional with a proven track record in Amazon, TikTok Shop, TEMU, and multi-platform growth strategies. Expert in campaign optimization, team leadership, and data-driven decision making.

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Work Experience

CoolCept Trading (Private) Limited

Senior E-commerce Team Lead

Feb 2024 — Present
  • Generated $268,559 in Amazon sales with $70,013 spend at 27% ACOS.
  • Led a team of 10 to achieve 5,000+ monthly orders, surpassing sales targets.
  • Recognized as 'Highest Performing E-commerce Store' in July 2024.
  • Optimized listings for women’s footwear, boosting sales during key events.
  • Implemented LINGXING ERP to improve inventory management with international teams.
  • Executed TikTok Creator marketing strategies to improve retention and conversions.
  • Ranked Top 10 Best Sellers on TEMU for women’s knee-high boots.
  • Managed Amazon, TikTok Shop, TEMU, and Walmart platforms.

Khalid's Computer Solutions

Marketing Analyst / Digital Marketing

Nov 2023 — Feb 2024
  • Conducted market research and consumer behavior analysis.
  • Created analytical reports for stakeholders.
  • Executed multi-platform marketing campaigns with strong ROI.

SparkShift Media Agency

Digital Media Analyst Intern

Apr 2023 — Nov 2023
  • Monitored and optimized social media performance for multiple clients.
  • Produced analytical reports on engagement and growth strategies.
  • Developed content strategies to boost audience interaction.

Featured Projects

Amazon Advertising Campaign

Achieved $268K in sales with 27% ACOS through strategic keyword targeting and listing optimization.

Amazon Advertising Campaign

TikTok Creator Marketing Strategy

Improved customer retention and conversions through creator-led campaigns for e-commerce products.

TikTok Creator Marketing Strategy

TEMU Best Seller Ranking

Ranked Top 10 in women’s knee-high boots category through optimized listings and seasonal sales pushes.

TEMU Best Seller Ranking

About Me

Hi, I’m Shazly Jayasekara, an e-commerce manager and digital marketing specialist with a history of delivering measurable growth across Amazon, TikTok Shop, TEMU, and other platforms. My expertise spans campaign optimization, team leadership, content strategy, and analytics. I combine creative marketing approaches with data-driven execution to exceed sales targets and build sustainable brand growth. Skilled in e-commerce tools (Shopify, WooCommerce, LINGXING ERP), marketing analytics platforms (Google Analytics, SEMrush, Ahrefs), and creative tools (Adobe Premiere Pro, Photoshop, Canva), I bring both strategic and hands-on expertise to every project.

Shazly Jayasekara